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The "Why 3?" campaign, from DDB Chicago, is built around four humorous videos (three 17-second and one 45-second) answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, in contemporary settings, that play on the number three.  

 

One of the shorts, for example, shows a solo, frustrated musketeer stuck in a highway traffic jam. A voiceover asks: "Why 3 Musketeers?," then answers (with simultaneous screen copy): "Because 1 Musketeer can't use the carpool lane." 

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Production; 

TV, Online Video.

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