Busmills Whiskey

Bushmill's Brothers- Since Way Back

Male camaraderie is the compelling, emotional territory for the world’s oldest whiskey, which had previously only communicated on functional benefits. 

This manifested itself through the creative execution, ‘Bushmills Brothers’, and later evolved into an influencers program for key markets in the US, Ireland and Bulgaria

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Production; 

TV, Online Video , Print, 

Photography. 

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