Step Up to the Plate is an integrated campaign that tapped artists to bring to life the incredible stories of Meals on Wheels recipients. Over a meal, the artists collected stories from each senior to create a set of plates celebrating the moments they shared.

The plates were then produced and sold on Uber.com with all profits going to Meals on Wheels. Ultimately, we were proud to not only spread Meals on Wheels’ mission, but to create an entirely new way to raise funds for one of the country’s most worthy causes.

When it was all said and done, the campaign performed incredibly well and even earned us a shortlist at Cannes.

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BRUCE NAKASHIMA

Bruce is the son of Japanese immigrants and was born in an internment camp during WWII. Despite America doing him wrong since birth, he decided to enlist to serve in Vietnam where he earned a purple heart.

Paired Artist: Cyrcle

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JOHN ANGELO

Born in Brooklyn, John grew up on the stages of Broadway until he was brought out to Hollywood by MGM to be in Singing In the Rain. Today, he lives in West Hollywood where he has a day named in his honor.

Paired Artist: Timmothy Goodman

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FREDA MEHNDELSON

From joining up as a riveter in WWII to being a concert pianist and ballroom dancer, Freda has lived countless lives in her 90+ years.

Paired Artist: Priscilla Witte

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Production; 

Online Video , Retail Microsite, PR Event, Product Development Photography. 

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