Organ Donation

JaofNee.nl

When it comes down to it, organ donation is a simple decision: would you like to save a life or not? This campaign makes an issue normally shrouded in moral implications feel more practical, by leaving the question open and directing the audience to the website JaofNee.nl, or YesorNo.nl.

 

After a year campaigning through multiple media channels such as social media, broadcast, print, online and radio, the 'Yes or No' campaign got awarded with an Effie award. 

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Production; 

TV, Online Video , Microsite, Mobile site, Print, Event, Experiential/Interactive Installation, Photography. 

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